Introduction
Deeply rooted in Sicilian tradition and flavors, Il Giardino di Lipari is a bar nestled within a lush garden on the island of Lipari, in the heart of the Aeolian Islands. This rebranding project aims to preserve those roots while exploring contemporary solutions that reflect the brand’s natural evolution, enhancing its iconic identity.
Sections
Brand principles
The new logo draws inspiration from the previous one, simplifying its form to enhance legibility and convey a more contemporary look. The final “O” in Giardino symbolizes both the crown of a tree — a nod to the original logo — and the sun, an emblem of Sicily and the Mediterranean spirit.
The color palette is deeply rooted in the context of Il Giardino di Lipari, as it consists of Garden Green, Mandarancio Orange, Amarena Red and Marine Blue. These vibrant colors reflect the lush surroundings, local flavors and the Mediterranean atmosphere of the bar.
As we can see, a simplified version of the logo was also designed for smaller-scale applications — such as social media posts, flyers and business cards — ensuring clear recognition and visual coherence across every touchpoint.
Visual applications
The visual applications extend the brand’s fresh and playful identity across various touchpoints (from Instagram layouts and posters to flyers and tote bags) creating a cohesive and vibrant presence that reflects the spirit of Il Giardino di Lipari.
The brand identity finds large-scale expression in posters and billboards — especially placed in tourists' hometowns such as Milan — promoting concerts held at the garden during summer.
For special events, such as concerts organized in collaboration with venues outside Sicily, the communication keeps the same visual energy adapting to new contexts. The flyers maintain the recognizable palette and typographic style while promoting Il Giardino di Lipari’s catering and cultural presence beyond the island.
The new visual expression of Il Giardino di Lipari comes to life on Instagram through its bold colors and playful compositions. The layout system allows each post and story to stand out individually while contributing to a cohesive, lively feed that mirrors the atmosphere of the garden.
Expanding the brand’s reach, the food truck brings Sicilian flavors on the road, offering typical dishes like arancin* and sfincione. Its design incorporates the signature colors and graphic elements of the identity, making the truck instantly recognizable as a moving piece of Il Giardino di Lipari.
Finally, the same visual language extends to tote bags used for take-away products. Simple yet expressive, they reinforce brand recognition while offering a tangible connection between the on-site experience and everyday life, a small fragment of Il Giardino di Lipari to take home.